Youtube roll with it
1 Pencil eyeliner exclusively on YouTube Shorts, led by music artist and beauty-lover Kehlani, and fans can use the hashtag #WrittenInGlossier to participate! Every Short created with the hashtag will be Shoppable using the link directly on the video.”Įvery short shoppable? That’s pretty interesting – and no doubt various brands will be keeping an eye on this activation as a potential marketing tool for their own use at some stage. “On Wednesday, June 8th, Glossier will launch their never-before-seen No. In addition to this, YouTube’s also running its first-ever Shoppable Shorts Challenge, in association with Beauty Fest. Showcasing these elements in a popular stream like this will help YouTube boost interest in its options, giving it the best chance to capitalize on such - if, again, it’s ever going to become a thing. It remains to be seen if those same trends will take hold in western markets, but Meta, YouTube and TikTok are all gearing up to find out, with each app developing their own live-stream commerce tools to facilitate the potential trend. That’s why every US-based video platform is now eyeing the potential, and already, some streamers on TikTok and YouTube are making big money by selling products via regular live-streams. Live-stream commerce has also proven increasingly popular among younger audiences, with users aged 27 and under seeing the fastest adoption of the practice. Indeed, Chinese live shopping revenues are expected reach $400 billion this year alone, which would be equivalent to almost half of all eCommerce spending in the US in 2021. Live-stream shopping offers big potential, and is already a major trend in Asian markets. The popularity of these big names will help to amplify the reach of YouTube’s shopping streams, which will serve as a great promotion for its live shopping elements, which it’s eventually hoping to make available to all users. Recommendable but not that great.“On June 16th, fans around the world can tune in to see 2022’s biggest stars and hottest brands come together for the ultimate celebration of beauty on YouTube, hosted by YouTube's Head of Fashion and Beauty, Derek Blasberg, LIVE from Los Angeles.” It has some charm and power but considered what David Fincher would do in other clips (Madonna's "Vogue" is an artful masterpiece), this one feels like a lesser work. A memorable pure R&B, jazzy sound that won't leave you quiet. And if this song became a hit, partly of its effect goes to this clip, one of the rarest in Steve career. And "Roll with It" was one of his greatest efforts, right after "Valerie" and "While You See a Chance".
Veteran from the British invasion with his Spencer Davis Group, then Traffic and Blind Faith, he's a true musician who survived through it all and redefined himself as a solo artist in the 1980's, with dignity, class and presence. Yes, he mastered the technique used in other clips and films a long time ago. Also worthy of mention is the sex appeal he brings into this, something nice and without vulgarity. It creates a sense of spectacle, a show delivered unto us.
The director's attention to detail is truly amazing even back then: close-up on objects, faces, sweat, dance moves, Winwood's performance or the sax player during the solo. Black and white cinematography, couples dancing in this crowded bar and Steve Winwood and band performing the song. Fincher's contribution is nice but the video's success owes more to the sound we hear than to images we see. The team gathered here is amazing: Steve Winwood at the top of his game back in the 1980's with a great hit song Paula Abdul providing the choreography for the video and that video clip master-later-turned-into-outstanding-filmmaker directing it, David Fincher (yes, the same from "Se7en" and "Gone Girl") were all integral part of this promo of Winwood's song "Roll with it".